A few things we’ve done
Australian Government | Austin, Texas | 2018–2020
Curated and led Australia's presence at SXSW — the world's most competitive creative and innovation event.
Built from scratch across federal and state governments, Tourism Australia, and major corporate partners.
Awarded Best Pop-Up Activation in our inaugural year. The concept is still running in 2026.
Australia House @ SXSW
Major Australian bank | National | 2006–2016
Convinced senior leadership to abandon purely financial rewards in favour of experiential recognition.
What started as a brief for an annual awards event became a ten-year program of cultural design — and a measurable shift in how their people felt about the organisation.
A decade of cultural architecture
The pitch brief we ignored — and why it worked
RAMS Home Loans | National | 2014–2022
Included in a competitive pitch with a clear brief. We read it, set it aside, and told them their entire events structure was working against them.
That conversation won us the pitch and an eight-year partnership redesigning how they engaged and recognised their franchise network.
Tourism New Zealand | Brisbane
Briefed to create an event showcasing NZ as a business events destination.
They were thinking dinner on a boat. We designed a custom table in the exact shape and scale of New Zealand, projection-mapped it to life throughout dinner — whales moving across the surface, landscapes shifting between courses.
Every guest experienced the country before they ever booked a flight.
New Zealand, reimagined
CARE Australia | Melbourne
Gala dinner and fundraising event marking the charity's 21st anniversary. Over $1 million raised for the cause in a single evening.
A million reasons to get it right
Major Australian bank | Sydney, Brisbane, Melbourne
Following a significant acquisition, designed and delivered a series of launch events in each state to bring all staff into a new strategic direction — informative, engaging and genuinely interactive.
Purpose and values, experienced
Our partners
