Most people assume we’re just a creative events agency.
We’re not.
We're a thinking agency that produces extraordinary creative work.
Every brief starts with why. Every touchpoint earns its place. Nothing goes into an experience that doesn't serve the outcome.
That's how we've worked for twenty years. That's why our clients keep coming back.
Why before how
Twenty years. Two founders. One way of working.
Unicorn Group started in 2006 out of necessity, with very little, and slightly faster than was comfortable. What began as a single client relationship — built on honesty, capability and the courage to back themselves — grew into one of Australia's most respected business events agencies.
Our Story
How We Think
The thinking comes first. Always.
We are not led by what's on trend. We are not led by what looks good on social media or a mood board. We are led by the brand, the audience, and the outcome.
Before we design anything, we ask why. Why this event? Why now? Why do the people in this experience matter? What do we want them to think, feel or do differently when they leave?
The result is work that looks beautiful because it means something. Work that feels effortless because it's been thought through. Work that gets remembered long after the experience is over.
Two Offerings
Twenty years of experience. Two ways to access it.
Unicorn Consulting
Strategic thinking for organisations that want events to deliver results
Before the brief. Before the budget. Before the event.
We help organisations understand whether events should be part of their strategy, what those events should achieve, and how to design them to deliver. The output is a clear, actionable blueprint — built on thirty years of experience, without the overhead of a full-service agency.
Unicorn Creative
Creative direction, styling, theming and floristry for extraordinary event experiences
The physical expression of a great idea.
Once the strategy is clear, the environment needs to deliver it. Unicorn Creative designs and produces the spaces, styling, theming and floristry that make an event feel intentional from the moment guests arrive. Beautiful because it's considered. Distinctive because it's brand-led.
Selected Work
A few things we’re proud of…
Australia House @SXSW
Australian Government | Austin, Texas
Awarded Best Pop-Up Activation, 2018
A decade of cultural architecture
Major Australian bank | National
Staff recognition & retention program spanning over a decade
A million reasons to get it right
CARE Australia | Melbourne
Gala dinner marking the charity’s 21st anniversary. Over $1 million raised in a single evening.
New Zealand, reimagined
Tourism New Zealand
Projection-mapped a custom-built dinner table installation for the event industry
Let's talk
Whether you're wondering if events could work for your business, have a specific brief in mind, or just want to understand what's possible — give us a call before you commit to anything, including us.
+61 407 903 853